TIME’s Top 10 Green Stories of 2010 ~ 9. Trend Alert! Collaborative Consumption
The recession happened for any number of reasons — and I’m an environmental reporter, damn it, not a business reporter — but its undeniable that the U.S. went on a spending spree. That had negative impacts on our national wallet, but it also has a negative environmental effect — all that stuff builds up. That’s why the trend towards “collaborative consumption” — technology-enabled sharing and renting of goods — is one of the most heartening environmental trends. Startups like Swap.com allow users to arrange trades of books, movies and CDs,…
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